{"id":314,"date":"2025-12-16T13:41:11","date_gmt":"2025-12-16T13:41:11","guid":{"rendered":"https:\/\/olive-mouse-343262.hostingersite.com\/?page_id=314"},"modified":"2026-05-20T16:00:20","modified_gmt":"2026-05-20T16:00:20","slug":"logo-design-for-lespigall-housing-cooperative","status":"publish","type":"page","link":"https:\/\/jenbell.design\/en\/logo-design-for-lespigall-housing-cooperative\/","title":{"rendered":"Logo design for L’Espigall Housing Cooperative"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n

Logo design for L’Espigall Housing Cooperative<\/h1>\n\n\n

The housing cooperative L’Espigall<\/strong><\/a> is an intergenerational group of residents of Vilanova i la Geltr\u00fa, who participate in the cultural and social life of the city and defend the right to decent, accessible and community housing. I feel honoured to personally be a member of L’Espigall, and am enthusiastic about using my design skills for the benefit of this project.<\/p>\n\n\n\n

Currently the cooperative is in the process of planning and preparing to build a six-storey apartment building, but we need to ensure all the apartments are filled before construction can begin. <\/p>\n\n\n\n

\"\"
Fresh espigalls, photo provided by Alexandra Pinto Ramos<\/a>, my colleague in the Espigall Housing Cooperative graphics committee<\/figcaption><\/figure>\n\n\n\n

THE BRIEF<\/h2>\n\n\n\n

Aside from being dedicated to building an intentional community and removing housing from the speculative market, L’Espigall values environmentalism, feminism and anti-fascism \u2014 so there was a desire to reflect this in the logo too.

The logo needs to be friendly, approachable and caring, while referencing the story of the espigall \u2014 a wild vegetable local to the region, that is currently undergoing a process of regeneration and recovery. The logo symbol did not need to be a realistic depiction of what an espigall looks like, rather it should be a simplifed and iconic design, legible at small sizes.<\/p>\n\n\n\n

THE PROCESS<\/h2>\n\n\n\n

Two main concepts emerged – one more of an abstract geometric representation of an espigall inside a house, and the other a more flowy, organic style. The iconic, geometric option was the winner, and we decided to use purple to represent feminism and green to represent environmentalism. <\/p>\n\n\n\n

The friendly, curvaceous font Hoss Round was chosen for the logo and heading type, paired with the readable sans-serif, Manrope.<\/p>\n\n\n\n

The result<\/h2>\n\n\n\n\n\n
\"\"
The horizontal version of the logo<\/figcaption><\/figure>\n\n\n\n
\"\"
The final logo design, included on a poster promoting the housing cooperative (poster design by me).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The housing cooperative L’Espigall is an intergenerational group of residents of Vilanova i la Geltr\u00fa, who participate in the cultural and social life of the city and defend the right to decent, accessible and community housing. 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