{"id":8609,"date":"2026-05-03T13:30:43","date_gmt":"2026-05-03T13:30:43","guid":{"rendered":"https:\/\/jenbell.design\/?page_id=8609"},"modified":"2026-05-20T19:53:48","modified_gmt":"2026-05-20T19:53:48","slug":"branding-for-left-of-the-equator-press","status":"publish","type":"page","link":"https:\/\/jenbell.design\/en\/branding-for-left-of-the-equator-press\/","title":{"rendered":"Branding for Left of the Equator Press"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n

Branding for Left of the Equator Press<\/h1>\n\n\n

Left of the Equator<\/strong><\/a> publishes books from Aotearoa for a world beyond capitalism and colonialism. Some of their titles include Kia Mau: Resisting Colonial Fictions<\/em> by Tina Ngata, The Day the Raids Came: Stories of Survival and Resistance to the State Terror Raids<\/em> edited by Valerie Morse, and Jewish Not Zionist<\/em> by Marilyn Garson.<\/p>\n\n\n\n

the brief<\/h2>\n\n\n\n

Left of the Equator was a new publishing project and it needed a logo – to appear on the books, for the website and social media primarily. \u2028\u2028The people behind Left of the Equator shared ideas with me for symbolism they wanted to include in the branding.<\/p>\n\n\n\n

One key concept was \u201clife persisting in the cracks\u201d, symbolised by native plants that are hardy survivors or act as nursery plants. Another concept was the idea of internationalism and solidarity, the common threads of justice and sustainability that tie us all together on planet earth. Overall, the goal was to communicate resilience, hope and emergence.<\/p>\n\n\n\n

They wanted a classic, long-lasting logo, that avoided punk rock anarchist clich\u00e9s, something more old-fashioned and pared back.<\/p>\n\n\n\n

\"Left
Exploratory sketches featuring globe symbols and various different native plants of Aotearoa. From left to right: Harakeke (flower close up) M\u0101nuka, Piripiri, Harakeke. <\/figcaption><\/figure>\n\n\n\n

the process<\/h2>\n\n\n\n

I sketched various ideas combining the globe and different local plants, to create something that resembled a ball of earth with a seedling growing out of it, and\/or a cartoonish image of a round bomb with a plant “fuse”. My idea was to subtly reference the “spark” of revolutionary ideas contained in the books, and the concepts of books the as seeds of a new world.<\/p>\n\n\n\n

My clients wanted to go ahead with the m\u0101nuka plant option, combined with a classic sans serif font. I continued to develop the design, choosing the typeface Inter Bold, and fine-tuning the details and overall shape of the logo. The distinctive flowers were exaggerated in size, to make the specific plant more recognisable. <\/p>\n\n\n\n

M\u0101nuka is a prolific and commonly recognised plant in Aotearoa, known for it’s many healing and medicinal properties. M\u0101nuka creates environments where other native species can establish more successfully. Because of this, it’s often utilised by native forest restoration projects in Aotearoa New Zealand.<\/p>\n\n\n\n

\"draft
The Left of the Equator logomark layered over a grid based on the “golden ratio”. <\/figcaption><\/figure>\n\n\n\n

client feedback<\/h2>\n\n\n\n

\u201cThanks Jen for your beautiful logo design. It is so perfect.\u201d 
\u2014 Left of the Equator Press<\/p>\n\n\n\n

the result<\/h2>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Left of the Equator publishes books from Aotearoa for a world beyond capitalism and colonialism. Some of their titles include Kia Mau: Resisting Colonial Fictions by Tina Ngata, The Day the Raids Came: Stories of Survival and Resistance to the State Terror Raids edited by Valerie Morse, and Jewish Not Zionist by Marilyn Garson. the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"work-sample","meta":{"footnotes":""},"class_list":["post-8609","page","type-page","status-publish","hentry"],"yoast_head":"\nBranding for Left of the Equator Press - jenbell.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jenbell.design\/en\/branding-for-left-of-the-equator-press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding for Left of the Equator Press - jenbell.design\" \/>\n<meta property=\"og:description\" content=\"Left of the Equator publishes books from Aotearoa for a world beyond capitalism and colonialism. 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