{"id":8944,"date":"2026-05-10T17:26:23","date_gmt":"2026-05-10T17:26:23","guid":{"rendered":"https:\/\/jenbell.design\/?page_id=8944"},"modified":"2026-06-02T14:15:39","modified_gmt":"2026-06-02T14:15:39","slug":"beyond-policing-poster-design","status":"publish","type":"page","link":"https:\/\/jenbell.design\/es\/beyond-policing-poster-design\/","title":{"rendered":"Dise\u00f1o del cartel \u00abM\u00e1s all\u00e1 de la polic\u00eda\u00bb"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Beyond Policing<\/em> dise\u00f1o de cartel<\/h1>\n\n\n\n

Mi clienta estaba organizando una mesa redonda sobre alternativas a la polic\u00eda y espacios (m\u00e1s) seguros en la universidad. Como representante de Igualdad de Oportunidades y de la Mujer en la Academia de Arte de Wei\u00dfensee, en Berl\u00edn (Alemania), organiza all\u00ed eventos peri\u00f3dicos con perspectivas feministas e interseccionales.<\/p>\n\n\n\n

informe del projecto<\/h2>\n\n\n\n

El p\u00fablico al que iba dirigido eran los estudiantes interesados en conocer las pr\u00e1cticas policiales y de vigilancia en las universidades, as\u00ed como las alternativas a esos modelos. Esto ocurri\u00f3 en un momento de intensificaci\u00f3n de la violencia policial y las protestas estudiantiles, y quer\u00edamos destacar en el cartel las posibilidades optimistas, en lugar de utilizar una imagen de violencia policial en el campus que pudiera resultar perturbadora. <\/p>\n\n\n\n

El departamento de impresi\u00f3n de la universidad nos recomend\u00f3 que les envi\u00e1ramos un archivo maquetado en papel SRA3, y ellos se encargar\u00edan de recortarlo a tama\u00f1o A3. Mi cliente solicit\u00f3 una versi\u00f3n adaptada del gr\u00e1fico para las redes sociales y un PDF m\u00e1s peque\u00f1o para enviar por correo electr\u00f3nico.<\/p>\n\n\n\n

\"\"
Una versi\u00f3n inicial del collage, a todo color<\/figcaption><\/figure>\n\n\n\n

el proceso<\/h2>\n\n\n\n

Hice una lluvia de ideas y algunos bocetos pensando en representaciones visuales de la justicia transformadora y los espacios seguros (o m\u00e1s seguros). Se me ocurri\u00f3 la imagen de un viejo coche de polic\u00eda oxidado que se usara como macetero. As\u00ed que hice un collage de una camioneta policial algo destartalada y llena de grafitis, de la que brotaba una abundante cosecha de flores. La verdad es que me divert\u00ed mucho creando esta ilustraci\u00f3n.<\/p>\n\n\n\n

Decidimos optar por una est\u00e9tica de fanzine\/risograf\u00eda, as\u00ed que reduje los colores de la ilustraci\u00f3n a amarillo, cian y negro, y le di un aspecto desgastado para que tuviera un aire de fotocopia de baja calidad. Se a\u00f1adi\u00f3 una tipograf\u00eda ligeramente desgastada (pero a\u00fan legible) a juego. <\/p>\n\n\n\n

Como estaba escrito principalmente en alem\u00e1n, hab\u00eda algunas palabras largas que hab\u00eda que encajar en el cartel. Aunque hab\u00eda bastante texto que incluir, quer\u00eda crear una sensaci\u00f3n de amplitud en el dise\u00f1o. Esto se logr\u00f3 incluyendo una gran ilustraci\u00f3n central, con mucho espacio en blanco. El lema floral se repiti\u00f3 en el grafiti de la camioneta y en la forma abstracta que resaltaba la fecha, la hora y el lugar del evento. <\/p>\n\n\n\n

\"\"
La obra de collage final, reducida a los colores cian, amarillo y negro, y con un efecto desgastado. <\/figcaption><\/figure>\n\n\n\n
\n

Comentarios del cliente<\/h2>\n\n\n\n

\u00abDecid\u00ed trabajar con Jen porque me gusta mucho su trabajo y valoro su integridad pol\u00edtica. Jen tiene el equilibrio perfecto entre ser organizada y tener habilidades de comunicaci\u00f3n claras, pero tambi\u00e9n es tranquila: \u00a1ve el panorama general y tiene claras sus prioridades! Nunca he tenido que hacer un seguimiento de las cosas ni explicar mis ideas en exceso a Jen (\u00a1si acaso, ser\u00eda al rev\u00e9s!), siempre entiende de inmediato mi enfoque \u00abcr\u00edtica al poder\u00bb y nos divertimos en el proceso.<\/p>\n\n\n\n

Ya hemos colaborado en bastantes proyectos, lo cual dice mucho por s\u00ed solo. Es un verdadero placer trabajar con alguien con quien puedo charlar, al tiempo que mantenemos una relaci\u00f3n laboral muy productiva y cumplimos con todos los plazos.
Tambi\u00e9n sent\u00ed a menudo que Jen iba m\u00e1s all\u00e1 de su papel como dise\u00f1adora. Me ayud\u00f3 a estructurar y organizar las diferentes etapas de los proyectos, y con frecuencia me dio consejos \u00fatiles sobre c\u00f3mo manejar decisiones pol\u00edticas m\u00e1s complicadas en entornos institucionales. Jen tambi\u00e9n tiene conocimientos sobre c\u00f3mo hacer que el dise\u00f1o sea accesible, tanto en formato impreso como en l\u00ednea, lo que a veces implica el uso de herramientas m\u00e1s complejas. Ese apoyo fue a menudo tan valioso como el trabajo de dise\u00f1o en s\u00ed.<\/p>\n\n\n\n

\u00a1Adem\u00e1s, me encantan los dise\u00f1os finales! Al principio ten\u00eda algunas ideas est\u00e9ticas vagas de lo que quer\u00eda, pero realmente no ten\u00eda la capacidad de investigar mucho por mi cuenta. Por eso, le qued\u00e9 muy agradecida a Jen por desarrollar un concepto visual y presentarme diferentes ideas para que yo pudiera opinar. Me encanta especialmente que este trabajo en particular tenga una est\u00e9tica de fanzine. Se siente bastante inusual en espacios de tipo universitario, y le dio a los proyectos un lenguaje visual que se sinti\u00f3 mucho m\u00e1s alineado con lo que yo esperaba.
Recomiendo a Jen al cien por cien.<\/p>\n\n\n\n

No solo los resultados finales son siempre excelentes, sino que todo el proceso de trabajo conjunto se desarrolla sin contratiempos. Es bastante raro encontrar a alguien con tanta experiencia en organizaci\u00f3n pol\u00edtica y pr\u00e1ctica creativa cr\u00edtica que, adem\u00e1s, sea capaz de producir un trabajo visual de gran calidad dentro de los plazos establecidos y de manejar toda la log\u00edstica que ello conlleva.<\/p>\n\n\n\n

Siempre tuve la sensaci\u00f3n de que Jen entend\u00eda tanto el contenido pol\u00edtico como las realidades pr\u00e1cticas de llevar las cosas a cabo, lo que hizo que trabajar juntos fuera realmente f\u00e1cil y agradable\u00bb.\u00a0

\u2014 Anisha Gupta M\u00fcller, Kunsthochschule Weissensee<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Beyond Policing poster design My client was organising a panel discussion about alternatives to policing and safe(r) spaces at the university. As the Equal \u2028Opportunity and Women’s Representative at wei\u00dfensee academy of art, Berlin, Germany, she organises regular events there with feminist and intersectional perspectives. 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