THE PROJECT
Local housing cooperative L’Espigall were organising an event to meet with neighbours and local organisations to share information about the project and answer questions.
THE BRIEF
They asked me to create a friendly and welcoming poster to advertise the event, for print and social media.
THE PROCESS
I realised that their previous advertising didn’t feature any people, so I worked with illustrations of people to give the poster a more personal, friendly feel. Using the existing orange colour palette, I added blue for some contrast. I chose the font Hoss Round, which feels casual yet contemporary, and paired it with Futura.
CLIENT FEEDBACK
“Increíble, Jen!! Muchas gracias, ha quedado tan bonito y tan simpàtico!”
“És una passada per penjar-ho a casa emmarcat!! Opera prima meraviglioso!”
— Cooperativa d’Habitatge L’Espigall
