THE PROJECT
Markia Sierra is a Cuban singer-songwriter, trained in classical guitar and with a long career in Cuban music, having played in different formats and orchestras in her country and having dedicated herself to composition since she was seventeen years old.
THE BRIEF
To celebrate her new album, Alma de Colores, Markia asked me to create two t-shirt designs, based on two of the songs on the album — Canto a la Habana, and Hoy Hablamos de Futuro. One shirt would be dark blue and the other light pink, so my designs needed to work with those colours.
THE PROCESS
I spent time researching symbolism related to Cuba and brainstorming possible directions for design style that would match with Markia’s album. I settled on a vintage illustration style, pulling together various elements that connected both with Cuba and Cuban music, and with the themes of the songs themselves. I chose some repeating elements such as fonts, small stars, and skewed rectangles, to give a sense of cohesion from one design to the next. This also created a template for if Markia wants to make additional shirts for the same album in future.
CLIENT FEEDBACK
“Haz hecho muy bien Jen. Y te lo agradezco muchísimo! No me encantan, lo siguiente! Amo estos diseños! Muchas gracias!”
— Markia Sierra
