Hi!
I’m Jen, a graphic designer working for people and the planet. Read on to learn more about who I am and what I do.
How I got started
In the year 2001 I graduated with an Advanced Diploma in Photography from Massey University Wellington, in Aotearoa New Zealand. Right away I started working as a photographer and design assistant at local gig guide The package. There, under the mentorship of Art Director Sean Berry, I began to translate my design school knowledge into working print production know-how, and since then I’ve continued to grow my skills with every job.
What I’m currently working on
My current focus is on aligning my design work with my personal values: creating an anti‑capitalist pricing model, staying up-to-date with sustainable design practices, and continuing my education in accessible, culturally‑aware and ethical design.
What I do
With over 20 years of experience in print, digital, and identity design, I am currently focusing on designing book covers, merch (stickers, totes, t-shirts, etc), branding and logos.
My services
Logo & Identity Design
By digging into your industry and market positioning, I create a logo and full identity system that not only looks great but also tells the right story to the right audience—so you stand out where it matters most.
Print and Merchandise
From eye‑catching posters and flyers to custom tees, enamel pins, or embroidery, I bring your ideas to life on any surface. I handle everything from concept sketches to print‑ready files, making sure your brand shines in the real world.
Digital Design
I design vibrant social‑media graphics, striking podcast covers, and polished web visuals that showcase your brand’s personality. Each piece is clear, engaging, and optimised for its platform, helping you connect with your audience wherever they encounter your brand.
How I work
My design process starts with solid market research and a deep dive into your organisation’s goals and needs. By getting to know you and your brand, I ensure every solution is rooted in real insight.
While the collaboration is truly a partnership, I guide the project with my design expertise to keep the vision clear and the outcomes strong. And because I respect your timelines, every project is delivered on schedule, without compromising quality.
English is my native tongue, and I’m also proficient in Spanish and Catalan, so I can comfortably collaborate with clients in those languages. As a long-time language nerd, I also have a beginner to intermediate level of Arabic, French, Te Reo Māori, and Portuguese, and experience with designing materials in many more languages and alphabets.
Who I work with
I love working with clients who are dedicated to justice, liberation and self-determination for all people (and creatures) on this planet — such as grass-roots organisations, non-profits, cooperatives, artists, and musicians.
If that sounds like you, drop me a line.
Want to see who I’ve been working with?
You can check out some of my amazing clients and projects here.
Interested in working together?
Let’s Talk!
Tell me about your project, what you are looking for, your timeline and budget. I’ll get back to you to arrange a free 15 minute call.