design for
independent publishers
interior
layout
Hi! I’m Jen
I believe in a world that prioritises people and the planet over profit.
My mission is to give you the bad-ass visuals that help you level-up your project, connect with your people, and achieve the changes you want to make in the world.
Sound interesting?
I’d love to hear more about what you do.
how i work
1. research
My design process starts with solid market research and a deep dive into your project, goals and needs.
By getting to know you and what you’re about, I ensure every design decision aligns with your values and vision.
2. create
Next it’s time to convert all the research into concept designs. I start by sketching and then digitise the best ideas.
I’ll meet with you to share the different options and recommend which direction we take. At this point I’ll get your feedback and incorporate it into the next step.
3. deliver
After developing and refining the chosen concept idea into it’s final form, I’ll send it to you as a final draft. Usually no more changes are needed, but there’s still time for any desired tweaks at this stage.
Once the design is ready and signed off, I’ll prepare and export the final files, and share a folder where you can download everything.
but what does that look like in a real project?
frequently asked questions
It means that I reject the idea that design exists solely to drive consumption or maximise shareholder profit. Instead, my work focuses on clear, cohesive visual communication, and truth.
Practically, this looks like avoiding cultural appropriation, tokenism, and manipulative marketing psychology. I refuse to design for industries that exploit people or the planet, and I adhere to the Palestinian call for Boycott, Divestment and Sanctions (BDS).
My focus is on helping you build a brand that serves your community’s needs rather than extracting value from them.
Ethical branding is the alignment of your visual identity with your actual actions. It means no greenwashing, no vague claims about “sustainability” without proof, and no imagery that relies on stereotypes or exclusion.
It involves being honest about your supply chain, your labour practices, and your impact. If your brand promises fairness, the design must reflect that integrity in every pixel.
I work with anyone whose mission aligns with my values, regardless of their legal structure.
While I prioritise cooperatives, unions, and non-profits, I also work with small, ethical for-profits that are committed to fair wages, local production, and genuine sustainability.
I do not work with corporations whose primary goal is unchecked growth at the expense of people or the planet.
For print, I work with printers who use recycled materials, soy-based inks, and local production to reduce shipping emissions. I also encourage clients to design for longevity rather than the latest trends, which reduces waste.
I make it my business to continually learn and implement new ways of working that are kinder to our planet. For example, by buying used tech rather than new and avoiding the use of AI where possible.
If you would like to learn about tips for running a more sustainable and ethical business, you can find them in my blog and my newsletter.
have a project in mind?
I want to hear all about it!