Hi! I’m Jen, a graphic designer working for people and the planet.
Read on to learn more about who I am and what I do.
how I got started
In the year 2001 I graduated with an Advanced Diploma in Photography from Massey University Wellington, in Aotearoa New Zealand. Right away I started working as a photographer and design assistant at local gig guide The package. There, under the mentorship of Art Director Sean Berry, I began to translate my design school knowledge into working print production know-how, and since then I’ve continued to grow my skills with every job.
what I do
With over 20 years of experience in print, digital, and identity design, I am currently focusing on designing book covers, branding and logos, and merch (stickers, totes, t-shirts, etc).
English is my native tongue, and I’m proficient in Spanish and Catalan, so I can comfortably collaborate with clients in those languages. As a long-time language nerd, I also have a beginner to intermediate level of Arabic, French, Te Reo Māori, German, and Portuguese, and experience with designing materials in many more languages and alphabets.
how I work
I approach every project with three key steps: research, creation and delivery. A clear understanding of your organisation, your goals and your audience is the foundation of our work together. I then lead the creation of your designs, and you can participate as much or as little as you want to. At the end of the project I make it easy for you to download all your files, and am happy to guide you in their use — whether that means making the most of your new branding, liasing with printers, or something else.
what I’m currently working on
My current focus is on aligning my design work with my personal values: creating an anti‑capitalist pricing model, staying up-to-date with sustainable and regenerative design practices, and continuing my education in accessible, culturally‑aware and ethical design.
who I work with
I love working with clients who are dedicated to justice, liberation and self-determination for all people (and creatures) on this planet. My clients include grass-roots organisations, non-profits, worker-owned cooperatives, values-led small businesses, artists, and musicians.
If that sounds like you, drop me a line.
Want to see who I’ve been working with?
Check out some of my amazing clients and projects here:
Frequently Asked Questions
It means that I reject the idea that design exists solely to drive consumption or maximise shareholder profit. Instead, my work focuses on clear, cohesive visual communication, and truth.
Practically, this looks like avoiding cultural appropriation, tokenism, and manipulative marketing psychology. I refuse to design for industries that exploit people or the planet, and I adhere to the Palestinian call for Boycott, Divestment and Sanctions (BDS).
My focus is on helping you build a brand that serves your community’s needs rather than extracting value from them.
Ethical branding is the alignment of your visual identity with your actual actions. It means no greenwashing, no vague claims about “sustainability” without proof, and no imagery that relies on stereotypes or exclusion.
It involves being honest about your supply chain, your labour practices, and your impact. If your brand promises fairness, the design must reflect that integrity in every pixel.
I work with anyone whose mission aligns with my values, regardless of their legal structure.
While I prioritise cooperatives, unions, and non-profits, I also work with small, ethical for-profits that are committed to fair wages, local production, and genuine sustainability.
I do not work with corporations whose primary goal is unchecked growth at the expense of people or the planet.
For print, I work with printers who use recycled materials, soy-based inks, and local production to reduce shipping emissions. I also encourage clients to design for longevity rather than the latest trends, which reduces waste.
I make it my business to continually learn and implement new ways of working that are kinder to our planet. For example, by buying used tech rather than new and avoiding the use of AI where possible.
Have a project in mind?
I want to hear all about it!