Logo design for La Bassa Mar
The housing cooperative L’Espigall is an intergenerational group of residents of Vilanova i la Geltrú, who participate in the cultural and social life of the city and defend the right to decent, accessible and community housing. I feel honoured to personally be a member of L’Espigall, and am enthusiastic about using my design skills for the benefit of this project.
Currently the cooperative is in the process of planning and preparing to build a six-storey apartment building, but we need to ensure all the apartments are filled before construction can begin.
THE BRIEF
Aside from being dedicated to building an intentional community and removing housing from the speculative market, L’Espigall values environmentalism, feminism and anti-fascism — so there was a desire to reflect this in the logo too.
The logo needs to be friendly, approachable and caring, while referencing the story of L’Espigall — a wild vegetable local to the region, that is currently undergoing a process of regeneration and recovery.
THE PROCESS
Two main concepts emerged – one more of an abstract geometric representation of an espigall inside a house, and the other a more flowy, organic style. The iconic, geometric option was the winner, and we decided to use purple to represent feminism and green to represent environmentalism.
The friendly, curvaceous font Hoss Round was chosen for the logo and heading type, paired with the readable sans-serif, Manrope.
CLIENT FEEDBACK
“It’s amazing – you’ve got to hang it in your home, framed!”
— L’Espigall Housing Cooperative
Logo design for La Bassa Mar
La Bassa Mar is a seminar and retreat space for trans, inter, non-binary, and queer people, centering those impacted by racism, in Tarragona, Catalunya.
THE BRIEF
The project founders asked me to make them a new, bespoke logo. It should be warm, welcoming, and accessible, conveying the care and serenity embodied by La Bassa Mar retreat and seminar venue.
THE PROCESS
The logo was a joy to create. As we dove into the values and importance of the project, and it’s aims to provide a place of peace and serenity, we explored various symbols and colour palettes. Eventually we arrived to the final design which expresses the tranquillity to be found at this retreat between the olive groves and the Mediterranean Sea.
CLIENT FEEDBACK
“We are super happy with our new logo! Thanks so much to Jen for the beautiful design.”
— La Bassa Mar
Want to see more of my logo design?
Check out the logo I made for Gender Minorities Aotearoa.
Interested in working together?
Drop me a line