jenbell.design commits to the international Call for Boycott, Divestment and Sanctions (BDS) and the Palestinian Academic and Cultural Boycott of Israel (PACBI).

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Branding for Left of the Equator Press

The finished logo

Branding for Left of the Equator Press

about LoE

THE BRIEF

about the brief

Left Of The Equator logo initial sketches showing several globes with different flowers and plants growing out of them
Exploratory sketches featuring globe symbols and various different native plants of Aotearoa.

THE PROCESS

process

draft design of the Left of the Equator logo laid over a grid of the golden ratio
The Left of the Equator logomark layered over a grid based on the “golden ratio”.

process

CLIENT FEEDBACK

“quote” 
— name, Left of the Equator Press

Logo design for Left of the Equator Press showing the logomark symbol only.
The final logomark, showing a stylised globe with a tender, blossoming Mānuka shoot sprouting from it.